Plan Selection

Tango Energy added a gas offering to complement its existing electricity service. The plans page was updated to include new gas-only and combined products, plus a design refresh to modernise the UI, help customers better compare prices, and guide users to find accurate results.

User testing was conducted to determine which aspects of energy plans are most important to customers. As Tango Energy offer competitive low-cost plans, clearly showing these prices in a way users understand is of high importance.

One key aspect of the uplift was to help guide users to enter their postcode or address, as precise locations are important to providing accurate results. To achieve this, an innovative combined postcode and address entry field was integrated into the primary heading. Users who view detailed rates are also guided to enter their address.

Tango's 'Home Select' and 'Go Green' plans were branded to clearly highlight their key benefits: low cost and renewable electricity.

The updated plans page proved highly effective, helping Tango Energy successfully launch its new gas offering.